What is the “5 Billion Dollar Mile” and What Can You Find There?
The “5 Billion Dollar Mile” is a nickname given to a one-mile stretch along the Dallas North Tollway in Frisco, Texas, that has become one of the most dynamic and upscale lifestyle corridors in the country. The name reflects the massive private and public investment—exceeding $5 billion—into commercial, residential, and entertainment developments that have transformed Frisco into a premier destination for shopping, dining, and cultural experiences.
This vibrant corridor stretches roughly from Warren Parkway in the south to Panther Creek Parkway in the north, encompassing some of the city’s most iconic venues. It’s not just about luxury—it’s about a curated blend of convenience, elegance, and entertainment designed for locals and visitors alike.
At the core of the 5 Billion Dollar Mile are mixed-use developments like The Star, Legacy West, and the Stonebriar area, each offering a seamless integration of retail, dining, office space, and high-end residences. Whether you’re looking to shop at designer boutiques, enjoy a five-star dinner, catch a live concert, or simply stroll through beautifully landscaped plazas, this mile has it all.
What makes this stretch truly unique is its walkability and aesthetic appeal. Wide sidewalks, lush green spaces, public art installations, and ambient lighting create a welcoming atmosphere day and night. Free trolley service during peak hours connects major hubs, making it easy to explore without driving.
You’ll find flagship stores from national retailers, award-winning restaurants, luxury hotels like the Hilton and Hyatt, and entertainment venues such as outdoor amphitheaters and rooftop lounges. The area also hosts seasonal events—holiday light displays, outdoor movie nights, farmers markets, and live music series—that bring the community together.
For business professionals, the corridor is home to corporate campuses including Toyota North America and Frito-Lay, which contribute to the area’s economic vitality and attract a sophisticated, affluent demographic. This, in turn, supports high-end retail and dining experiences that are rare in suburban settings.
A Shopper’s Guide to Stonebriar Centre and The Shops at Starwood
Two of the most prominent shopping destinations within the 5 Billion Dollar Mile are Stonebriar Centre and The Shops at Starwood. Each offers a distinct experience, catering to different tastes and shopping styles.
Stonebriar Centre
Located at the northern end of the corridor near the intersection of the Dallas North Tollway and U.S. Highway 380, Stonebriar Centre is a 1.3 million-square-foot indoor shopping mall that opened in 2000. It features over 170 stores and is anchored by major retailers including Dillard’s, JCPenney, and Macy’s.
Shoppers will find a wide range of options—from affordable fashion at H&M and Old Navy to luxury brands like Pandora, Michael Kors, and Under Armour. The mall is especially popular for family shopping, with a large children’s section featuring stores like Carter’s, The Children’s Place, and Build-A-Bear Workshop.
For tech lovers, the Apple Store and Microsoft Store offer the latest gadgets and hands-on demos. Beauty enthusiasts can visit Sephora or Ulta Beauty for skincare, makeup, and personalized consultations.
Stonebriar Centre also includes a 14-screen AMC Theatre, making it ideal for combining shopping with a movie. The food court offers diverse options, including Panda Express, Chick-fil-A, and Sbarro, while full-service restaurants like P.F. Chang’s and The Cheesecake Factory are located just outside the mall.
Parking is ample and free, with valet service available during peak holiday seasons. The mall is fully accessible and features family restrooms, nursing rooms, and stroller rentals. It’s open daily, typically from 10:00 AM to 9:00 PM, with extended hours during holidays.
The Shops at Starwood
In contrast to the traditional mall format, The Shops at Starwood offers an open-air, lifestyle center experience with a more upscale and intimate vibe. Located near Legacy Drive and the Dallas North Tollway, this beautifully landscaped complex blends retail, dining, and office spaces in a sophisticated environment.
While smaller in size, Starwood focuses on premium brands and unique boutiques. Stores include White House Black Market, Francesca’s, Lululemon, and Kendra Scott. It’s a favorite for those seeking stylish apparel, jewelry, and home décor in a relaxed setting.
The center is known for its elegant fountains, seasonal floral displays, and shaded seating areas—perfect for taking a break between shops. It also hosts frequent events such as sidewalk sales, live music, and wellness pop-ups like yoga in the plaza.
One of the standout features is the proximity to high-end dining and cocktail lounges. Visitors often park once and enjoy a full evening of shopping, dinner, and drinks without needing to drive elsewhere.
Security is enhanced with on-site personnel and well-lit walkways, making it a safe and comfortable destination even in the evening. Free parking is available in structured garages and surface lots.
The Best Restaurants for a Date Night or Special Occasion in Frisco
Frisco’s 5 Billion Dollar Mile is home to an impressive collection of fine dining establishments, many of which offer romantic ambiance, exceptional service, and culinary excellence—perfect for anniversaries, proposals, or a memorable night out.
1. Velvet Taco (Legacy West)
Don’t let the name fool you—this isn’t your average taco joint. Velvet Taco in Legacy West offers elevated, globally inspired tacos with ingredients like Korean BBQ, duck confit, and lobster. The modern interior, chic lighting, and craft cocktail menu make it a trendy yet intimate spot for couples.
2. True Food Kitchen (Stonebriar)
For health-conscious diners who don’t want to sacrifice flavor, True Food Kitchen focuses on seasonal, anti-inflammatory ingredients. The menu features creative dishes like kale crunch salad, ancient grain bowls, and wood-fired pizzas. The warm, earthy decor and soft lighting create a serene atmosphere ideal for meaningful conversations.
3. Perry’s Steakhouse & Grille (Legacy West)
A top choice for special occasions, Perry’s is renowned for its seven-finger-high pork chop and tableside preparations. The upscale interior includes private dining rooms, a glamorous bar, and a wine cellar with over 100 selections. Live piano music on weekends adds to the romantic vibe.
4. Cru Food & Wine Bar (Legacy West)
This modern wine bar offers a sophisticated menu of small plates, charcuterie boards, and artisanal cheeses, paired with an extensive wine list. The outdoor patio, strung with lights and surrounded by greenery, is one of Frisco’s most romantic dining spots.
5. RockSugar Pan Asian Kitchen (Legacy West)
From the same group as P.F. Chang’s, RockSugar delivers bold flavors and theatrical presentation. Dishes like Malaysian street noodles and Korean short ribs are served family-style, encouraging sharing and connection. The vibrant decor and open kitchen create an energetic yet intimate feel.
6. Javier’s Gourmet Mexicano (The Star)
Luxurious and authentic, Javier’s offers upscale Mexican cuisine with dishes like lobster enchiladas, filet mignon tacos, and tableside guacamole. The elegant interior features hand-painted murals, soft candlelight, and live mariachi music on select nights.
Reservations are highly recommended for these restaurants, especially on weekends. Many offer prix-fixe menus for special occasions and provide valet parking. Dress codes tend to be smart casual to formal, so check ahead.
How to Plan a Visit to The Ford Center for a Concert or Event
The Ford Center at The Star is not just the Dallas Cowboys’ indoor practice facility—it’s also a premier event venue that hosts concerts, graduations, award shows, and corporate gatherings. With a seating capacity of up to 12,000, it offers a state-of-the-art experience in the heart of Frisco.
To plan a successful visit, start by checking the official event calendar on The Star’s website. Events range from high school football championships to touring music acts and family shows like Disney on Ice. The Ford Center’s acoustics, sightlines, and climate control make it a comfortable venue year-round.
Tickets are typically available through Ticketmaster or the venue’s box office. For concerts, floor seating offers the closest experience, while upper-level seats provide a panoramic view. VIP packages may include early entry, premium seating, and access to exclusive lounges.
Doors usually open 60 to 90 minutes before showtime. Arriving early allows you to explore The Star complex, grab dinner at one of the nearby restaurants, and avoid long entry lines. Popular pre-event spots include Jerry World Bar & Grill and Field & Tumble.
Parking is available in multiple garages and surface lots around The Star. General parking is free for most events, but VIP or reserved spots may require a fee. Ride-sharing drop-off zones are clearly marked, and the DART bus route 517 stops nearby for public transit users.
Security is strict—bags are subject to inspection, and clear bag policies are often enforced. Avoid bringing large bags, outside food or drinks, and professional cameras. Re-entry is typically not permitted, so plan accordingly.
Inside the Ford Center, concessions offer beer, wine, soft drinks, and snacks. Restrooms are plentiful and well-maintained. The venue is fully ADA-compliant, with accessible seating, restrooms, and assistive listening devices available upon request.
After the event, allow extra time for exiting, as traffic can be heavy. The free Frisco Trolley often runs extended hours during major events to help shuttle guests to nearby hotels and parking areas.
A Checklist of the Most “Instagrammable” Spots in Frisco
Frisco is full of photogenic locations perfect for capturing memories, building your social media presence, or simply enjoying the city’s vibrant aesthetic. Here’s a curated checklist of the most Instagrammable spots along the 5 Billion Dollar Mile:
- The “Frisco” Sign at Legacy West: Located near the Legacy Drive entrance, this large, backlit metal sign is a favorite for selfies and group photos. Best shot at dusk or night when illuminated.
- The Waterwall at The Star: A dramatic, cascading fountain in front of the Cowboys’ headquarters. The reflection of the building in the water creates a stunning visual effect.
- The Blue Goose at Toyota Stadium: This iconic 22-foot-tall metal goose sculpture honors FC Dallas and makes a bold backdrop for soccer fans.
- Rooftop at Cru Food & Wine Bar: Offers panoramic views of Legacy West’s skyline, especially beautiful at sunset. The string lights and modern furniture add to the aesthetic.
- Flower Mural at The Shops at Starwood: A vibrant, ever-changing floral installation often redesigned seasonally—perfect for colorful, artistic shots.
- Frisco Discovery Center Kids’ Wall: Features bright, interactive murals and educational art that are fun and colorful for family photos.
- Stonebriar Centre Fountain Courtyard: The central fountain with surrounding palm trees and seating offers a classic mall aesthetic with a Texas twist.
- The Cowboys Ring of Honor at The Star: Inside the public atrium, this glowing circular display honors legendary players with dramatic lighting and sleek design.
- Legacy West Boardwalk: A scenic walkway with water features, greenery, and modern benches—ideal for lifestyle and fashion photography.
- Selfie Statue at KidZania: A playful bronze statue of a child holding a camera, inviting visitors to “take a selfie with a selfie.” Great for families and kids.
Best times to shoot: Golden hour (just after sunrise or before sunset) provides soft, flattering light. Weekday mornings are less crowded, while weekend evenings offer lively ambiance and illuminated storefronts.
Use hashtags like #VisitFrisco, #FriscoTX, #5BillionDollarMile, and #ShopFrisco to connect with the local community and increase visibility.
